The challenge of originality
This quote made me chuckle. It reflects the challenge that creative minds face all the time – whether trying to bring a new product to market or trying to convince a client that a new name doesn’t announce itself, right on the page.
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”
– Howard Aiken, US computer scientist (1900 - 1973)
A blog by any other name
What could you call this but a “blog.” The word itself is so newly coined that trying to replace blog with another term – like jottings or journal—becomes an exercise in confusion. A blog by any other name would still be a web log.
It’s like that in branding, too. Sometimes people develop new names simply for the sake of change. New taglines, too. Yet there are times when I’m a fan of the “if it ain’t broke” philosophy.