Fast Company on the naming process
If developing the next hot brand name were easy, you wouldn’t need a mammoth budget. Here’s a fascinating article on the process from Fast Company magazine.
The real-person approach to writing a business bio
In my experience, even articulate people can become phobic when trying to write their own biography for a pitch, presentation or online blurb. Especially if the bio needs to venture outside the box.
Here’s a simple strategy that might get you started or take your writing in a new direction.
The Voice behind the podium
One can’t have been watching the events south of the border over the past few weeks without noting the power of words; words in the hands of a skilled speechwriter.
After being caught up in the drama of the Democratic National Convention (a telling contrast in tone to the relative sobriety of the Republican event unfolding now), I was curious about how Democratic presidential candidate Barack Obama went about the writing process. He does have speechwriters, yet for his big convention closer it appears he did much of the drafting himself.
And, guess what? Oratory matters. Thinking matters more.