image image image image image OCAD 2007 Viewbook Unisource Green Primer

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Cotton on to Crane Invitation, Crane Papers Designed by Hambly & Woolley

A cotton ball and a cut-out – but what would the images be? And how would they tell the story about Crane’s cotton papers? The writer had to make a great concept work.

Copyclip:

“What’s sweet for the environment? (Cotton candy) Reproducing itself, year after year? (Cottontail) Without the loss of a single tree? (Cottonwood) Yet needs no lessons in beauty? (Cotton ball) While we refresh you, we’ll refresh your memory.”