Both Sides of Progress Packaging
With Hambly & Woolley
The concept was to highlight machine-based and human-based capabilities with a flip-turn brochure. The writer had to make the format seem uncontrived and the message, functional.
“After six months of struggling to find the right words for our corporate piece, we involved Helen in the project… our clients have responded very positively.”
– Laura Hertzman, Progress Packaging