Fast Company on the naming process
If developing the next hot brand name were easy, you wouldn’t need a mammoth budget. Here’s a fascinating article by Dan and Chip Heath on the process – still worth a read from Fast Company magazine: (more…)
The challenge of originality
This quote made me chuckle. It reflects the problem creative minds face all the time – whether bringing a new product to market or trying to convince a client that a new name doesn’t always leap right off the page to announce itself. (more…)
A blog by any other name
What could you call this but a “blog.” The word itself is so newly coined that trying to replace blog with another term – like jottings or journal – becomes an exercise in confusion. A blog by any other name would still be a web log.
It can be like that in branding, too. (more…)