OCAD University Viewbook

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"i, eye, I: The I is subjective, the I is perspective; which I are you? Are you creative, curious, expressive, daring, reflective? Are you a maverick, an explorer, an artist, an inventor? Do you like to draw or do you like to draw conclusions? If you see yourself here or if you see yourself somewhere no one has imagined yet, there's a place for you at the Ontario College of Art & Design (OCAD)."

OCAD University Viewbook

With Hambly & Woolley

For the University’s first student recruitment prospectus, Helen built a concept around OCAD’s new brand mantra, “Imagination is everything.” To organize the message, she broke Einstein’s quote into fragments – I + image + in + nation + is + ever + very + thing – using them to tell the story of the school’s points of difference.

“The viewbook is amazing. What a terrific effort you all gave to make it come together. Thank you so much for going way beyond – it shows!”

– Laura Matthews, Director, Communications, OCAD

Other work …