OCAD University Viewbook
With Hambly & Woolley
For the University’s first student recruitment prospectus, Helen built a concept around OCAD’s new brand mantra, “Imagination is everything.” To organize the message, she broke Einstein’s quote into fragments – I + image + in + nation + is + ever + very + thing – using them to tell the story of the school’s points of difference.
“The viewbook is amazing. What a terrific effort you all gave to make it come together. Thank you so much for going way beyond – it shows!”
– Laura Matthews, Director, Communications, OCAD