Solitaire Residences Marketing Book

With Torlone Design

For longterm client Pao Huei Development, the marketing communications project began with name generation for their new high-rise luxury tower. It would include a 116-page hardcover pre-construction marketing book, web content, newspaper and magazine advertising, and signage for the high-speed train station.

A second marketing book was fully written and designed, but never made it to the printer – Solitaire was almost completely sold. Now in progress is a book on the building’s extensive art collection.