The challenge of originality

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This quote made me chuckle. It reflects the problem creative minds face all the time – whether bringing a new product to market or trying to convince a client that a new name doesn’t always leap right off the page to announce itself.

“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”

– Howard Aiken, US computer scientist (1900 – 1973)

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